Why All’s Well that Ends Well is only the beginning

The NT live season streamed its second show last night.  All’s Wells that Ends Well is one of Shakespeare’s ‘problem’ plays which is unlikely to be seen by many. Firstly, its a ‘ problem play’ because of its genre defying characteristics and idiosyncracies.  And secondly, the production resources needed to solve the problem – more than met in Marianne Elliot’s wonderful, grim and fantastic fairytale production with very fine performances, a wonderful design and all the creative and technical resources afforded by the National Theatre – are scarcely available outside the NT, RSC, Globe etc.  It simply doesn’t stack up for a regional theatre to produce this play.

So last night the audience for this show was seated not only in the Olivier Theatre but in 70 cinemas throughout Britain. Most of us were seeing a show to which we would not have access otherwise and that is a great thing.  The quality of the experience is fantastic – as an audience you are in the room with the performers, live but also have the advantages of being in great and moving seats, up close.  And, for those of us who live far away from London, we haven’t spent a fortune or increased our carbon footprint.  So it is certainly the way forward for work which our regional theatres won’t or can’t produce.

But its only the beginning.  NT Live is a spearhead for change in theatre programming and participation throughout the UK and for cultural planning.

Taking All’s Well that Ends Well as an example – its just the beginning for other plays by local writers and for participative projects  on What Happens Next or Be careful what you wish for or Why that could never happen in Perth or Why do clever women want men who behave badly etc etc

The next issue to sort out is venues.  We need creative hubs throughout the land, neutral, enabling spaces where live screenings, performances and participative activities can all mingle and mash up with the local communities.  Like the Dukes in Lancaster. The Dukes remodelled itself two years ago, leaving behind the sausage machine of traditional producing theatre to become more open, mixed, varied and connected with Lancaster and Lancashire.  Yesterday the Dukes programme included their own production of  Of Mice and Men, Live Theatre’s Motherland, and a full creative learning programme so couldn’t accomodate the  screening of NT Live in their modest multiplex. But they did screen Phedre and will do more. The  audiences at the Dukes happily browse and buy in all the spaces and are treated to the same standards of ‘customer care’  – or good old Front of House management no matter what the event.

This is in contrast to the Cameo Cinema in Edinburgh which is a fine little cinema – not a creative hub.  Many of us found the queues at the box office frustrating – because only one sales assistant  was on duty, I guess because for movies you dont have all to be there at the beginning and you filter in during the ads.  But the audience at the Cameo last night was a theatre audience and we wanted to be on time!  The queues for the loo were just like at old theatres, so that was familiar.  And the Front of House presence was not the friendly Front of House Manager which most theatres provide, but some very assertive market researchers determining our demographic details.

As the NT live stream flows, we need the venues, the interface with local partners and other advances like letting all the audiences communicate with each other.  Sure we can tweet.  But we should also applaud.

Bring it on.

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